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Charity spotlight: National Alliance on Mental Illness of Southwest Missouri


Talk about turning a difficult situation into a positive. Stephanie Appleby is proof that anyone can be affected by mental illness – and overcome it.

For 14 years, Appleby suffered from panic attacks and agoraphobia, an anxiety disorder where the sufferer perceives the environment as dangerous or uncomfortable, often due to the environment’s vast openness or crowdedness. One day, she was fine, the next she was paralyzed by fear.

Fortunately, Appleby has battled through to live a normal life and now serves as the Director of Marketing and Development for the National Alliance on Mental Illness (NAMI) of Southwest Missouri. In essence, she’s an advocate of an organization that helps others come forward and seek help.

In other words, NAMI is an important part of the Ozarks, and it’s why the Price Cutter Charity Championship presented by Dr Pepper is proud to have the non-profit on board again this year. The golf tournament, part of the PGA’s Tour, has gifted almost $14 million in its 27-year history.

“What I have learned through this process is sometimes it’s better not to look at the whole staircase, just the first step,” Appelby said.

About NAMI


For three decades, the NAMI Southwest Missouri chapter has been dedicated to providing programs, services and advocacy for individuals and family members impacted by mental illness.

The organization collaborates with, educates and advises individuals, schools, businesses, law enforcement agencies, the media and community organizations on steps to achieve and maintain good mental health, suicide prevention and eradicating the stigma associated with the diagnosis of a mental illness.

Appleby seems the perfect fit to be one of the organization’s advocates.

In her battle with agoraphobia, she spent years researching symptoms and trying to find ways to overcome her fear. Yet her efforts were complicated by the lack of adequate resources available on her condition as well as the disdain of many friends and family who could not comprehend what she was experiencing. Her husband was her only rock to cling to.


Fortunately, she made the decision to break through her fear. Appleby turned to her church and soon sought medical assistance, too, leading to a prescription called Lexapro. It enabled her to attend therapy, and she soon gained knowledge of her condition.

As one publication described her, “Her undeniable spirit would not let the illness win, and while she is still scared from her battles, she is a firm believer that God often uses our deepest pain as the launching pad for our greatest calling.”

These days, Appleby can point others suffering from mental illness to NAMI Southwest Missouri’s Hope Center, a freestanding facility open six days a week.

It’s a place where individuals may attend peer-led groups addressing their diagnoses, engage in creative and vocational programs designed to bring a refreshed focus into their lives; check out books and take-home materials from the extensive mental health library; use the computer bank; seek encouragement, referrals and benefit from a supportive, non-judgmental environment.

Additionally, NAMI Southwest Missouri’s “Warm Line” operates 365 days, offering callers a trained listener who guides them through the challenges they are experiencing. Statistics show the organization employees and volunteers make an average of 14,000 contacts per year in support of good mental health, provided at no cost.

Overall, NAMI Southwest Missouri is a grassroots, 501c-3 not-for-profit organization directed by a 15-member board comprised of healthcare professionals, business men and women, community leaders, and those who have benefitted from its programs and services. It also is a United Way of the Ozarks partner.

United We Stand for Kids-logo


To contribute either through the tournament or in any other way, email Stephanie Appleby at The help line is 1-877-535-4357.

CORPORATE SKYBOXES on the 9th and 18th greens, and tents on the 18th fairway

These include covered seating and all-inclusive badges into the Jackson Brothers of the South VIP Tent (food and beverages).

Watch from the "front fow" on the 18th green
Watch from the “front fow” on the 18th green


PRO-AMS: Play with a pro & enjoy top courses such as Highland Springs, Buffalo Ridge Golf Course, LedgeStone Country Club, Millwood Golf & Racquet Club & Fremont Hills Country Club. Includes a great golfer gift package, continental breakfast, lunch, on-course beverages, team photos & trophies. Check out our list of golf experiences

The Chris Hamon-led White River Valley Foundation team came decked out in camo rain gear in 2016.
The Chris Hamon-led White River Valley Foundation team came decked out in camo rain gear to the 2016 Price Cutter Pro-Am.


Bleachers, water coolers and much more can help generate interest in your business, and will go a long way toward helping kids in the Ozarks. See our full menu of options.

Sponsors-Your banner on a heavily trafficed walkway



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A great way to support military, law enforcement and first responders as well Ozarks children’s charities — as they receive free admission as well as food and drinks thanks to your sponsorships. Follow this link


They are only $25 each, and gives the ticket-buyer a chance to win a 2017 Ford F-150, or $10,000, plus daily prizes during the tournament. Check out the details here.



Sponsored by Copy Products Inc. and University Plaza, this event is on Tuesday, August 8 at University Plaza Convention Center. We’ll also have electronic bidding at! Register at this link.

THE ULTIMATE presented by Custom Metalcraft & Ridewell Suspensions


Win a 2017 Corvette Stingray, as a $1,200 buy-in guarantees a 1-in-100 chance of winning the car and a 1-in-10 chance of winning $1,000. You’ll also receive many other perks, including air-conditioned seating on the 18th green during the PCCC along with clubhouse parking, a luxurious dinner on Friday, August 4 at Highland Springs Country Club as well as breakfast and lunch in the clubhouse daily during the PCCC, plus his and her shirts.